THE ULTIMATE LIST OF IFTTT RECIPES FOR MARKETERS

Recipe Prep

Most of the recipes that we’ve prepared here require a bit of pre-IFTTT prep. Here are two valuable tools that you’ll see used over and over again in these recipes.

  • Visual Ping: This tool will notify you when there is a visual change on a website, web page, or even just a area of a web page.
  • Page2RSS: This tool will convert any web page – even if the page doesn’t publish a feed of its own – to an RSS feed, so that you can easily subscribe.

A Note on Notification

Almost all of the THAT steps in our recipes below are means of notification. When writing these recipes, we selected what we thought were the most applicable forms of notification, but you should select whichever works best for you. It basically comes down to how quickly you’d like to be notified.

  • For example, if your site has been hacked, you’ll want to know ASAP, so you’ll probably want your alert to be a text message/SMS.
  • For something that you want to keep track of every day, an email might be the best notification for you.
  • If it’s something that you’ll want to check on maybe once a week or once a month, have the results archived in Evernote or a Google Doc.

Keep Track of the Competition

Easily Archive Your Competitors’ Emails

WHAT IT MEANS: Archive and organize emails from your competition for future analysis, without clogging up your inbox.

HOW TO DO IT:

      • Subscribe to emails from all of your competitors to a Gmail address.
      • Create filters in your email to automatically archive the emails and mark them as read.

CREATE A RECIPE ON  IFTTT:

      • THIS Channel: Email or Gmail
      • New email from – the competition
      • THAT Channel: Evernote
      • Create a Note – in whichever notebook you specify.

Repeat for each competitor

Now, all competitor emails will be archived in Evernote for your future perusal and analysis.

Track Mentions of Competitors’ Employees on News Sites

WHAT IT MEANS: Monitor Newsle for mentions of competitors’ employees and other important industry influencers

HOW TO DO IT:

      • Sign up for an account on Newsle.com (you need a LinkedIn account to do so).
      • Sign up for Newsle emails, so that you get regular reports on when your LinkedIn contacts are mentioned in the news.

CREATE A RECIPE ON IFTTT:

      • THIS Channel: Gmail
      • New email from – Newsle
      • THAT Channel: Google Drive
      • Create a new spreadsheet to archive these Newsle mentions

Now, you’ll have Newsle mentions saved in a Google doc for reference.


Track Your Competitors’ Website Changes

WHAT IT MEANS: Keep track of the changes that your competitors make to their websites.

HOW TO DO IT:

      • Use VisualPing.io to monitor a competitors’ web page. Set the timing and type of change to whatever you like, and add your email address for notification.

CREATE A RECIPE ON IFTTT:

      • THIS Channel: Email
      • Email from Visual Ping
      • THAT Channel: SMS

Now, you’ll get a text message every time your competitor updates their page

Monitor your Competitors’ Blog Posts

WHAT IT MEANS: Stay on top of what your competitors are blogging about, and archive the posts.

HOW TO DO IT:

      • Subscribe to the blog’s RSS feed.

CREATE A RECIPE ON IFTTT:

      • THIS Channel: Feed
      • Enter the blog post feed
      • THAT Channel: Email

Now, you’ll get an email every time there is a new blog post on the competition’s blog.

Stalk your competitors’ stocks

WHAT IT MEANS: Keep a keen eye on your competition by monitoring their stock performance

HOW TO DO IT:

CREATE A RECIPE ON IFTTT:

      • THIS Channel: Stocks
      • Choose whichever metric you’d like – price at close, price rises above, price drops below,etc.
      • Add the ticker symbol and price
      • THAT Channel: Email

Now, you’ll get an email every time the stock price moves.

Monitor your competitors’ executives

WHAT IT MEANS: Keep a close eye on the C-level employees at your competition.

HOW TO DO IT:

      • Set Google Alerts for executives’ names along with negative keywords (e.g. “stole” or “fired”) and subscribe to RSS alerts.

CREATE A RECIPE ON IFTTT:

      • THIS Channel: RSS
      • THAT Channel: Email

Now, you’ll get an email every time one of these executives is mentioned online.

Watch out for your competitors’ YouTube videos

WHAT IT MEANS: Get notified every time one of your competitors creates and shares a new YouTube video.

HOW TO DO IT:

      • Find your competitor’s YouTube channel (e.g.http://www.youtube.com/seerinteractive)
      • Subscribe to the RSS feed

CREATE A RECIPE ON IFTTT:

      • THIS Channel: RSS
      • THAT Channel: Google Drive
      • Create a new spreadsheet to archive these YouTube videos

Now, you’ll have YouTube videos saved in a Google doc for reference.

Spy on your Competitors’ Website Tools

WHAT IT MEANS: Get a text message any time your competition is using a new software tool on their website.

HOW TO DO IT:

      • Use BuiltWith.com to view what software a site is using (e.g.http://builtwith.com/seerinteractive.com)
      • Enter the URL on VisualPing.io and set alerts and emails

CREATE A RECIPE ON IFTTT:

      • THIS Channel: Email (from VisualPing)
      • THAT Channel: SMS

You will now get a text message every time your competitor adds new software to their website.

Monitor Industry Acquisitions

WHAT IT MEANS: Find out if a competitor acquires or merges with another company

HOW TO DO IT:

      • Subscribe to Yahoo Finance RSS feeds

CREATE A RECIPE ON IFTTT:

      • THIS Channel: Feed
      • Select “new item matches” and enter a competitor name plus “acquisition” or “merger”
      • THAT Channel: Email

You will now get an email alert every time a competing brand has a merger or acquisition