7 Explosive Content Promotion Strategies

#1: Snip.ly

Sniply is a powerful new tool that allows you to use content curation to drive targeted traffic to your website.

What if I told you that you could use a piece of awesome content written by an influencer in your industry and use it to drive a wave of targeted traffic to your site?

Here’s how to do it –

Head over to sniply and log in –

Next, find a popular piece of content that is related to your new blog post. For this example, I’ll use my post about recovering from a Google penalty –

Now, I’ll copy the URL of the top ranked post for this search query and enter it into Sniply –

Hit the “snip” button.

Next, customize the way you would like your ‘snip’ to appear using the fields below –

Select the ‘button’ action type, this will place a CTA button on the curated content that will direct people back to your site.

Enter an attention-grabbing message that is related to the piece of content you have written. Make sure the message indicates added value for the reader.

Next, customize the button text and enter the destination URL of your content.

Hit create and copy the custom sniply URL –

Now, head over to Twitter and re-share the influencer’s content using your new sniply URL –
Bonus Tip: When you curate the content always make sure you mention the author’s name along with the publisher. Leverage influencers to maximize the CTR on your sniply link.

When someone clicks on your Sniply link they will be exposed to the message and CTA you set. When people click on the “read more” button they will be redirected to your site –

Sniply also provides an anlaytics dashboard so you can see which snips have generated traffic to your content.

The clicks metric tells you how many users actually clicked on your sniply link, whereas the “engagement” metric indicates how many people click the CTA button linking back to your site –

 #2: Weekly Roundups

Weekly link roundups might be one of the most underrated content promotion strategies on the planet. Where else can you find people that are actively looking to link (and send targeted traffic) to your content?

If you’re not familiar with roundups, they are simply blog posts that link out to the week’s best content.

The key here is to find roundups that have a large readership and receive a ton of social engagement.

The first step is to find popular roundups related to your industry.

Here’s how –

Type in the following search strings to find weekly roundups in your niche –

“link roundup” + your industry

“weekly link roundup” + your industry

~KW + “link roundup”

“KW” + inurl:roundup

“KW” + intitle:roundup

If there is a particular site that you would like to see if they publish a link roundup, type the following search string –

site:domain.com +”roundup”

Make sure you set it so Google is only returning search results for the past month –

Next, head over to Twitter and run the queries in the search bar –

You will need to make sure you are entering broader search queries to increase the number of results being returned –
Next, make a list of the sites publishing roundups on a regular basis and take note of their contact information.

Now it’s a matter of reaching out to the bloggers and suggesting your content.

Here is the exact template I use –

Hey NAME,
First, I just want to say thanks for the great weekly roundups you’ve been putting together over at the BLOG NAME. I’ve been getting a ton of value from them.
I’m writing to let you know about a new piece of content I published that shows business owners YOUR BLOG TITLE.
I’ve found this strategy particularly effective for building links for local SEO. You can read the post here: BLOG URL
I thought you might like to add it to your weekly roundup.
Either way, keep up the great work!
Cheers,
Robbie.

P.S. Would love to know what you think about the post?

#3: Link Poaching

The best way to build links to and promote your content is to find people that have already linked to similar content and introduce them to your new (and improved) content.

There are a number of great backlink checkers out there. Two of my favorites are Ahrefs andOpen Site Explorer.

First, do a quick search in Google to identify topics similar to yours –

Next, copy the URL of the top result. This piece of content likely has a large number of quality links pointing to it.

Enter the URL into your backlink checker of choice –

Navigate over to the “inbound links” section and select the “links” option –

This will give you a list of all the pages linking to the URL –

Head over to each site and copy the site’s contact email address.

Reach out to the webmaster with this template –

Hey NAME, 

I just wanted to say that I’m loving the blog. I actually came across a great post of yours today, POST NAME. 
 
As always, great stuff!
 
I noticed that you have a link to POST NAME
 
I really like this resource, some very valuable content in there. In fact, it inspired me to write an updated version called ENTER YOUR POST NAME. You can check it out here: POST URL. Might be worth adding to your article. 
 
Either way, keep up the great work!
 
Cheers, 
YOUR NAME
Rinse and repeat this technique for the top 10 search results and you’ll have a solid list of link prospects.

#4: Scoop.It

Scoop.It is a content curation platform, and is one the best ways to promote content and build quality backlinks.

It’s basically a platform where people collect their favorite content from across the web and publish it in a magazine format similar to Paper.li and Flipboard. The best part, many of these publication have 2+ page rank value and can deliver boat loads of targeted traffic to your site.

Here’s what a Scoop.It page looks like –

scoop1

This is a PR3 page with 27,000 views.

First, create an account. Click the “my topics” button and choose “create topic” –

Make sure that your topic is related to the content you have written.

Next, search for Scoop.It pages that curate content similar to what your content is about –

Make sure the pages you target with your content have a large number of page views, and ideally a large Twitter following. Generally, active “scoopers” (creative, I know) will also share their content on Twitter.

Follow all the people with popular Scoop.It pages and large Twitter followings.

Now it’s time to suggest your content. Navigate back over to one of the popular Scoop.It pages and hit “suggest” –

Select the appropriate Scoop.It page from the dropdown and hit “suggest”.

This will notify the owner that you have suggested content for their Scoop.It page. If they like your content, they’ll post it to their page and you’ll have a link referring targeted traffic back to your site.

Scoopers usually share their Scoop.It pages on Twitter, so you can potentially get double the bang for your buck.

Bonus Tip: To increase the number of Scoop.It prospects you can target, click the dropdown next to the search bar and see if there is a category related to your content –

Next, click the “recommended topics” tab –

You will then be given a list of popular Scoop.It related to that category. Suggest your content to any related pages –

Check out this page with over 28,100 views.

Next, check if the owner of the Scoop.It page is active on Twitter –

Engage and start building a a relationship. This will give you another audience to leverage for the promotion of your content –

#5: Buzz Bundle

BuzzBundle is one of my absolute favorite online marketing tools. Hat tip to Matthew Woodwardfor introducing me to this tool.

BuzzBundle is great for both content promotion and link building. It allows you to monitor and track conversions related to specific keywords and brand mentions across a number of channels, including –

  • Blogs
  • Social networks
  • Forums
  • Q&A sites

It allows you to quickly find your target audience and engage in the conversations related to your content and area of expertise.

Here’s how to do it –

Once you’ve installed the free BuzzBundle desktop application, open it up and click “create new project” –

Hit “Create New Stream” and enter the keywords and URLs you want to track. For this example we’ll use “link building” as our keyword target (add as many as you want) –

You will then see a list of streams highlighting content and conversations surrounding the topic of “link building” –

It may take a while for the streams to fully populate.

The threads that have been grayed out are only accessible with the paid account. The free account currently gives you access to 30% of the threads, which is still plenty to engage and promote your content to the right people.

Create a persona

After you’ve selected the keywords and URLs you want to track, it’s time to create your persona. This is the identity you will be using to engage in conversations online –

Type in your username, password, email and email password. BuzzBundle requests the password to your email account in order for verification purposes.

Then, you can add your social media profiles –

Now you’re ready to start buzzing!

Get your buzz on

Once you have your persona completed and keywords added click the “Find Buzz” button. You can also filter the types of websites you want to monitor –

BuzzBundle will go out and scrape all the content listed on social media sites, forums, blogs and Q&A sites related to your keywords.

Once you find a post that you like start engaging. I look for people asking questions related to the content I have already written.

For example, this person is asking about different link building techniques on Twitter. You would engage this person –

And provide him with a link to your post –

Or, you might find a question in a forum that you can drop your link in –

This is a great strategy for engaging your target audience and driving traffic to your site. It also provides an opportunity to build links directly through forum, blog and Q&A comments, as well as build links indirectly through social engagement.

The more your content is shared the more people will see it, the more people that see it the more likely you are to get some backlinks.

On the topic of social engagement…

BuzzBundle provides you with the ability to filter social media conversations. This is great if you find a piece of content similar to what you have written that has gained a lot of social engagement –

Enter the post’s URL into the search filter and look through all the people that engaged with that post. These are the people you will want to reach out to –

I would reply with something simple like this –

“Hey @person, if you liked [insert post name] then you will want to check this out [insert your link]“

Now you have a powerful weapon to find your target audience, engage and drive traffic to your content.

#6: Google Plus Communities

Google Plus communities provide a targeted channel to promote your content.

As the name implies, Google Plus communities are online groups where like-minded individuals interact and share content.

There are thousands of communities targeting almost every industry and topic under the sun.

Once you have written your piece of content, head over to Google Plus and select “communities” from the left navigation –

In the top search bar enter a keyword related to your industry or the topic of your content –
Scroll through and “join” all the communities related to your niche –

Next, copy the URL of your content and head back over to your Google Plus profile.

Paste the URL into the “link” box and add an attention-grabbing message –

When posting your content be sure to mention others you have referenced in your work (where applicable) and select the relevant community you want to post the content  –

Your content will now be exposed to people with an expressed interest in the topic you have written about. These readers are more likely to engage with your content and click-through to your website.

Bonus tip: It’s a good idea to engage with (+1, comment, share) other content in the communities before you begin promoting your own content.

Also, spread out the frequency with which you share content in communities. Here’s some great advice from Google Plus expert, Mark Traphagen –

“Google+ runs automated spam detection for posts to communities. Posting the exact same content to multiple communities in a short span of time can get the posts flagged as spam. Flagged posts get sent to a penalty box seen only by community moderators, and the post will never be seen by the community unless a mod decides to set it free.

No one knows the exact thresholds for the auto-flagging, but my advice is to vary the intro text in your posts, and spread them out over several days if you’re targeting multiple communities.”

#7: Subreddits

Reddit is another popular online social media community you can leverage to promote your content to a targeted audience.

An effective strategy is to utilize subreddits. These are niche communities of people voting and commenting on a variety of content types.

Simply find a subreddit related to your content and share it with the community. As people ‘vote’ for your content it will rank higher in the subreddit.

Head over to Reddit and register for a free account.

Once logged in, click the “submit a new link” button –

Next, enter an attention-grabbing title, enter your URL and select a subreddit related to your content –

Hit “submit”.

Another option is to submit your content as a text post.

Follow the same process as submitting a link, but this time select the “text” option at the top of the page –

Now, enter a catchy introduction for your content with a link to read the full post on your site –

Using the text post layout gives your audience a taste of what they will find in your post and can be effective in increasing the CTR to your website.

Tip: Make sure you engage with other people’s content within the subreddits. Vote, comment and share other content. If you only use the platform for self-promotion you will quickly be banned. Give a little before you take